MONA, Utah – October 8, 2024 – Sierra Bullets and Barnes Bullets announce that Murray Road Agency has been selected to assist and manage media buying, affiliate networks and public relations for both brands. This change comes as the teams work to reposition each brand for new and strategic growth.
The Sierra and Barnes brands are working through multiple key initiatives including product mix changes, branding, go-to-market strategy, new products, key partnerships and more. Timelines for completion and visibility in the market are quickly approaching.
“Murray Road has a deep understanding of key market segments in our space,” said VP of Marketing and Business Development Andrew Sparks. “We are investing heavily in both brands and look forward to the phases of planning and execution. The Murray Road team is exactly what we were looking for to be a turnkey partner and an extension of our team—while providing valuable insights along the way. We are excited for the future of this partnership and the direction we’re headed.”
Murray Road is a full-service agency with a proven track record of success and growth in the shooting and hunting industries—as well as adjacent outdoor categories. The team will focus on earned, paid and affiliate efforts for both the Sierra and Barnes brands and be the day-to-day contact in those areas.
“Working with Andy, Dale Evans (Digital Marketing Specialist) and the teams at Sierra and Barnes is a great fit for us,” said Murray Road President Tim Brandt. “The timing and areas of responsibility sets the table for success. Getting the exciting news and initiatives for Barnes and Sierra plugged into our ecosystem of established partnerships and pipelines—and tapping into new ones these brands bring with and open up—will be impactful and help propel both brands into new growth and expansion.”
More information on the latest new products and offerings from Sierra and Barnes is available at https://www.sierrabullets.com/ and https://www.barnesbullets.com/.
About Sierra Bullets
Founded in 1947 and headquartered in Sedalia, Missouri, Sierra Bullets has been dedicated to manufacturing one of the highest-quality, most accurate bullets in the world. From local and international shooting competitions to sport and hunting, Sierra offers best-in-class accuracy and precision that hunting and sport shooting enthusiasts have come to depend on. This performance is born from a proprietary manufacturing process that enables the achievement of the tightest tolerances in the industry. Sierra’s bullets are used for precision target shooting, hunting and defense purposes. In addition to a wide base of retailers, Sierra’s customers include distributors, law enforcement and industry OEMs. Sierra’s products have cultivated a significant consumer following recognized by its iconic “green box” packaging and include globally recognized brands such as Sierra® MatchKing®, Sierra® GameKing®, and Sierra® BlitzKing®. For more information, visit www.sierrabullets.com.
About Barnes Bullets
Headquartered in Mona, Utah, Barnes Bullets has been an industry leader in bullet technology and innovation since 1932. The company manufactures some of the world’s most technologically advanced lead-free bullets and premium hunting, self-defense and tactical ammunition. Barnes has earned its strong reputation through unrivaled performance and results. This reputation is defined by innovative design, advanced manufacturing techniques and a core focus on the end-user. As a result, Barnes has generated a strong consumer following supported by its globally recognized brands Barnes® TSX®, X Bullet®, Varmint Grenade®, Expander®. With its products being sold through its online store, a variety of retailers and international distributors, Barnes’s customers include hunters, range shooters, military and law enforcement professionals around the world. For additional information, visit www.barnesbullets.com
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