The Wing Group Announces Acquisition of Iconic Paddle Sports Brand Kokatat

The Wing Group Announces Acquisition of Iconic Paddle Sports Brand Kokatat

LAFAYETTE, Calif. – The Wing Group, a portfolio of leading marine and outdoor brands including Wing Inflatables, Mustang Survival, FabTek, Henshaw, and Patten, today announced the acquisition of Kokatat, a respected manufacturer of premium paddle sports apparel and equipment, headquartered in Arcata, California.

The acquisition is rooted in a long-standing relationship and shared values between the organizations. Kokatat’s deep history in recreational and professional paddle sports industry, along with the trust it has earned with end users through a legacy of quality, value, innovation, and excellence, makes it a natural fit within the Wing Group portfolio.

Andrew Branagh, CEO of the Wing Group, has been expanding the Wing Group’s scale and reach with acquisitions aligned to its values and mission. “This acquisition further strengthens the Group’s whitewater and paddling presence.  Kokatat has been firmly embedded in that vertical since its founding. We value the talent, technical knowledge, and the company’s unique bond with the river. Kokatat brings capabilities that few organizations possess—and Arcata remains a critical part of that expertise and legacy.”

Kokatat will continue to operate as an independent brand under the Wing Group with global support from Mustang Survival.  Kokatat is continuing operations and is well-positioned to accelerate with Mustang Survival’s broader infrastructure. Critical resources across the Wing Group will be shared across manufacturing, operations, IT and planning, and quality, while maintaining continuity for customers and partners. Mark Loughmiller, CEO of Kokatat will remain in a leadership position, working in partnership with Mark Branagh, current Director of US Commercial Sales at Mustang Survival, representing the Wing Group.  

This strategic expansion marks a significant milestone for The Wing Group’s global growth. Together with Kokatat, they are committed to continuing to serve paddlers and professionals with trusted gear.

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