MIDDLEBURY, Conn. – September 9, 2024 – Dale Evans has joined Sierra and Barnes as Digital Marketing Specialist to lead a new digital first marketing strategy and connect the brands with core and new audiences.
Evans has extensive industry experience in the hunting industry and is also an Air Force veteran. Evans’ background creating high quality digital content, storytelling, documenting outdoor experiences and understanding of digital analytics aligns with brand priorities and goals moving forward for both Sierra and Barnes.
Growing up in northeast Florida, Dale has been immersed in the outdoor lifestyle, hunting and fishing from a young age. As an avid hunter he has traveled to countless states in pursuit of new adventures and experiences. After serving for 10 years in the Air Force as a Joint Terminal Attack Controller (JTAC), he decided to move west to explore new opportunities of hunting western big game.
Once established in Montana, Evans attended and graduated from Montana State University with a Fine Arts degree in Photography and Film. Since then, he’s had the opportunity to work in various roles throughout the outdoor industry including Outdoor Sportsman Group (Petersen’s Hunting & North American Whitetail) and created video on the team of well-known hunter, outdoorsman and conservationist Randy Newberg, working specifically on Fresh Tracks.
“We are thrilled to have Dale on our team,” said Sierra and Barnes VP, Marketing and Business Development Andrew Sparks. “He brings a fantastic combination of technical skills, industry experience, shooting and hunting knowledge and key relationships. He also has an understanding of how to reach diverse and dynamic audiences that will be a huge asset to our brands. Dale has meaningful relationships with influencers that resonate through high engagement with followers in the hunting, shooting and outdoor verticals. Dale’s expertise directly aligns and follows through on our Digital First Marketing strategy and will help to create a ton of content for consumers to learn more about our brands, products and company.”
In his new role, Evans will enhance the online presence of Sierra Bullets and Barnes Bullets, engaging with online communities to drive brand awareness through effective and strategic use of digital marketing channels. He will also be crucial in developing and implementing comprehensive marketing strategies that align with Sierra and Barnes’ overall brand goals and contribute to growth by creating compelling content and social media campaigns.
“I’m excited for the opportunity to come in and help these premium brands,” said Evans. “It will be fun to reestablish the respective place within the industry for Sierra and Barnes. Understanding the need for high quality products within the hunting and shooting world, I feel confident there’s no other brands that can compare to what we have here at Sierra and Barnes.”
Evans can be reached at This email address is being protected from spambots. You need JavaScript enabled to view it.. More information on the latest new products and offerings from Sierra and Barnes is available at https://www.sierrabullets.com/ and https://www.barnesbullets.com/.
About Sierra Bullets
Founded in 1947 and headquartered in Sedalia, Missouri, Sierra Bullets has been dedicated to manufacturing one of the highest-quality, most accurate bullets in the world. From local and international shooting competitions to sport and hunting, Sierra offers best-in-class accuracy and precision that hunting and sport shooting enthusiasts have come to depend on. This performance is born from a proprietary manufacturing process that enables the achievement of the tightest tolerances in the industry. Sierra’s bullets are used for precision target shooting, hunting and defense purposes. In addition to a wide base of retailers, Sierra’s customers include distributors, law enforcement and industry OEMs. Sierra’s products have cultivated a significant consumer following recognized by its iconic “green box” packaging and include globally recognized brands such as Sierra® MatchKing®, Sierra® GameKing®, and Sierra® BlitzKing®. For more information, visit www.sierrabullets.com.
About Barnes Bullets
Headquartered in Mona, Utah, Barnes Bullets has been an industry leader in bullet technology and innovation since 1932. The company manufactures some of the world’s most technologically advanced lead-free bullets and premium hunting, self-defense and tactical ammunition. Barnes has earned its strong reputation through unrivaled performance and results. This reputation is defined by innovative design, advanced manufacturing techniques and a core focus on the end-user. As a result, Barnes has generated a strong consumer following supported by its globally recognized brands Barnes® TSX®, X Bullet®, Varmint Grenade®, Expander®. With its products being sold through its online store, a variety of retailers and international distributors, Barnes’s customers include hunters, range shooters, military and law enforcement professionals around the world. For additional information, visit www.barnesbullets.com
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