GSM Outdoors is proud to announce the addition of Roboworm to its family of brands. Founded in 1989, when Greg Stump partnered with his father, Harvey, to start what Greg called his “dream job”, Roboworm has become a soft plastic staple in the fishing industry. The California-based manufacturer has built a reputation for high-quality, custom-poured worms.
“I can’t explain how excited I am that GSM is adding Roboworm to our lineup,” says BASS Elite Series angler Robert Gee. “Roboworms have always been my safety net that I know I can go to any time fishing gets tough. They’ve bailed me out countless times, fished in countless ways. I can’t think of a day since I started fishing where I didn’t have a pack of Roboworms in the boat. And based on their track record, I can’t wait to see what GSM does to innovate and grow this awesome brand.”
“When you think of impactful soft plastic brands in the bass fishing space, you can’t have the conversation without talking about Roboworm,” says Crispin Powley, GSM Senior VP of Fishing. “Equally as iconic as the Senko from Yamamoto or the Rat-L-Trap from Bill Lewis, the straight-tail Roboworm has a place in every bass angler’s tacklebox. We consider ourselves fortunate to bring the Roboworm brand under our roof and aspire to add innovative designs and unparalleled distribution.”
About GSM Outdoors:
Few American outdoor companies enjoy a mutually respected relationship with their customers that span over five generations. GSM Outdoors is among those few! For over 70 years, the GSM family of brands has been helping passionate hunters, shooters, knife enthusiasts and anglers succeed through innovation and the manufacture of high-quality, reliable products that continue to prove themselves in the field, on the range and on the water.
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