WESTFIELD, Massachusetts – February 12, 2025 – Savage Arms® continues to honor its heritage while embracing the future of firearms. With a focus on the needs of today’s shooters, Savage is dedicated to providing firearms that not only meet but exceed expectations. This new campaign will challenge today’s hunters and shooters. This is Not Your Grandpa’s Savage, this is one that modern hunters will tell stories about for generations.
“Savage is extremely proud of its long-standing place in the American firearms tradition,” said Beth Shimanski, Director of Marketing at Savage Arms. “That heritage and tradition continue to evolve every day as our engineers work tirelessly to create new designs that reshape the world of firearms. This new campaign will challenge the consumers in our industry and their perceptions of our brand. Think you know Savage – think again”
Models and Platforms that Have Arrived to Reset the Bar
Savage is not just about tradition; it’s about progress. The company is committed to pushing the envelope in firearm design and technology, ensuring everyone can experience the thrill of precision shooting. As the landscape of hunting and shooting sports evolves, Savage remains at the forefront, ready to meet the challenges of the modern era.
Savage is focused on progress, precision and redefining the expectations of customers. A forward-thinking company that never forgets its roots and heritage, Savage is packing technology and innovation into each product that it brings to market. Savage has entered new product categories (i.e.; handguns: 1911 and Stance XR, premium product lines: KLYM Series/110 Ultralite Elite, rimfire lever actions: Revel), giving the customer a phenomenal product offering. The breadth of Savage’s product lineup and the value that is built into each product ensures there is a product for every hunter and shooter at any price point.
With a legacy built on trust and reliability, Savage is poised to continue its journey as a leader in the firearms industry. The brand’s dedication to innovation and performance ensures that it will remain a favorite among hunters and shooting enthusiasts for generations to come.
To learn more about the new era of Savage, watch Not Your Grandpa’s Savage on YouTube or visit savagearms.com.
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