BOULDER CITY, Nev. – January 15, 2025 – SHOT Show® Industry Day at the Range is proud to announce the National Shooting Sports Foundation (NSSF) has committed to extending its title sponsorship through 2028, continuing to make Industry Day at the Range the only range event officially associated with SHOT Show. The 2025 event marks Industry Day at the Range’s 20th anniversary, which will take place on Monday, January 20, 2025, at the Boulder Rifle & Pistol Club.
NSSF is the trade association for the firearm industry. Since 1961, its mission has been to promote, protect and preserve hunting and shooting sports. NSSF has supported Industry Day at the Range for 13 years. It became the title sponsor in 2012 and has now extended the sponsorship through 2028. The continued support from NSSF has been crucial to the growth and success of Industry Day at the Range, helping establish the event as a premier platform for networking, product demonstrations and industry engagement.
“SHOT Show Industry Day at the Range provides invited media members and buyers with a hands-on opportunity to test new products and to share that experience with their readers and customers,” said Chris Dolnack, NSSF senior vice president and chief customer officer. “We’re excited to continue our partnership with Industry Day at the Range in presenting this unique added-value experience to our media and buyer attendees.”
Industry Day at the Range is held annually the day before the opening of SHOT Show. As the premier event of its kind, it brings together invited media members, buyers and manufacturers to preview and test the latest industry products before the SHOT Show floor opens. By combining the dynamic reach of both SHOT Show and Industry Day at The Range, the event provides the top media and buyers with exclusive access to cutting-edge products, generating valuable coverage and excitement ahead of SHOT.
“We are thrilled that NSSF is extending its sponsorship,” said Kelsey Puryear, Industry Day at the Range manager. “NSSF is a fantastic partner, and we are proud to continue to be the only range event officially associated with SHOT Show. The NSSF goes above and beyond to support gun safety and education, and to be a voice for the firearms community. This sponsorship extension is just another example of the support for this industry.”
In 2023, the firearm industry generated $90.6 billion in total economic activity across the nation, according to the NSSF, highlighting its continued growth and significance. As the industry expands, it is crucial for manufacturers to provide dealers and media with exclusive previews of upcoming product launches to drive future success.
Industry Day at the Range 2025 is not open to the public and will take place on January 20, 2025, from 8:30 a.m. to 4:00 p.m. at the Boulder Rifle & Pistol Club, offering ample opportunities for businesses to connect, network and showcase their products to industry professionals and enthusiasts.
For more information about the 2025 SHOT Show Industry Day at the Range visit ShotShowRangeDay.com.
About NSSF
NSSF is the trade association for the firearm industry. Its mission is to promote, protect and preserve hunting and shooting sports. Formed in 1961, NSSF has a membership of thousands of manufacturers, distributors, firearms retailers, shooting ranges, sportsmen’s organizations and publishers nationwide. For more information, visit nssf.org.
About Industry Day at the Range
Industry Day at the Range™ is owned and operated by CMG Marketing & Events and Triple Curl Advertising and PR. Held annually the day before the opening of SHOT Show®, Industry Day at the Range provides invited members of the press as well as retail, wholesale and law enforcement purchasing agents the opportunity for hands-on testing of firearms, ammunition and related accessories being introduced to the consumer market during SHOT Show. The National Shooting Sports Foundation is the title sponsor of Industry Day at the Range.
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