Sierra Bullets is proud to announce its 2026 new product lineup. Beginning in early 2026, all new products will be available at stocking dealers, major retail sporting goods stores, their websites and www.SierraBullets.com. To purchase new products at a dealer near you, visit the dealer locator at Sierra Dealers.
“Throughout 2024 and early 2025, we have been listening to the valuable feedback of our customers and consumers. Sierra has been focused on high ballistic coefficient (“BC”), heavy-for-caliber offerings and expanding our family offerings,” said Andrew Sparks, VP of Marketing & Business Development. “We have heard our consumer base loud and clear and are excited to deliver what they’ve been shouting for.”
Sierra’s Varminter® line is changing to Sierra VarmintKing™, and Sierra’s BlitzKing® family is getting re-classified as the Sierra Tipped VarmintKing™. Nothing about the products are changing – these are the exact same bullets the market has grown to trust and love. The product family names are being updated to better align with current naming conventions. This change improves clarity across the product lineup, strengthens brand recognition by reinforcing the “King” association with Sierra rifle products and makes product features more immediately identifiable. Rollout will be in early January.
Tipped VarmintKing™
For rifles, these bullets are designed for explosive expansion in varmints and small game and with accuracy characteristics of MatchKing® bullets. The nose tips of these bullets are made of a proprietary acetyl resin compound, and the sharp tips improve the ballistic coefficient over the traditional flatbase spitzer bullet design. This bullet has a boat tail to further increase the ballistic coefficient. The jackets are thin for enhanced accuracy and explosive expansion but are capable of withstanding high velocities.
Offerings:
- 20 cal 36gr – 100 pack (SKU 1036), 500 pack (SKU 1036C)
- 22 cal 69gr – 100 pack (SKU 7170), 500 pack (SKU 7170C)
Tipped GameKing®
These are hunting bullets with the perfect combination of Sierra’s legendary match accuracy coupled with deadly penetration. Sierra re-engineered its legendary MatchKing hollow point bullet into a polymer green tipped design for quick expansion and ballistic uniformity. Inside, the TGK features a unique construction that utilizes a special lead alloy surrounded by a tough copper jacket that delivers excellent penetration and expansion at a variety of ranges.
Offerings:
- 22 cal 69gr – 100 pack (SKU 7171), 500 pack (SKU 7171C)
- 25 Cal 131 Gr – 100 pack (SKU 7331), 500 pack (SKU 7331C)
- 30 Cal 195 Gr – 100 pack (SKU 4695), 500 pack (SKU 4695C)
Tipped MatchKing®
The market has been shouting for heavy-for-caliber additions to this family, and Sierra Bullets is delivering! As with the MatchKings®, they are designed for maximum accuracy performance as the utmost goal. With the proprietary acetyl resin tips added and ogive dimension changes, the ballistic coefficient is even further enhanced to increase down-range performance. Built with the same exacting quality and integrity of the Sierra MatchKing® reputation.
Offerings:
- 22 cal 88gr – 100 pack (SKU 7188), 500 pack (SKU 7188C)
- 6MM 107gr – 100 pack (SKU 7207), 500 pack (SKU 7207C)
- 6MM 115-117gr* – 100 pack (SKU 7216), 500 pack (SKU 7216C)
- 25 cal 133-135gr* – 100 pack (SKU 7334), 500 pack (SKU 7334C)
- 6.5MM 153gr – 100 pack (SKU 7450), 500 pack (SKU 7450C)
- 7MM 185gr – 100 pack (SKU 7685), 500 pack (SKU 7685C)
- 30 cal 220gr – 100 pack (SKU 7720), 500 pack (SKU 7720C)
*Weights not finalized; will be determined by early 2026 but SKUs will not change.
MatchKing®
This is the classification for Sierra’s pre-eminent target bullets. The driving motivation for the design of each MatchKing bullet is accuracy. These bullets have very thin jackets drawn to an exacting concentricity standard of 0.0003 in maximum variation, and their weight is held to within ± 0.3 grain. All MatchKing have a hollow point design with a very small meplat for high ballistic coefficient. The majority of these bullets have a boat tail shape to further minimize drag and improve ballistic coefficient. They are manufactured to the very highest quality standards. Their accuracy has been acclaimed worldwide, and they have been used to win more target competitions than all target bullets from other manufacturers combined. While they are recognized around the world for record-setting accuracy, MatchKing® and Tipped MatchKing® bullets are not recommended for most hunting applications.
Offerings:
- 6MM 105gr – 100 pack (SKU 1565), 500 pack (SKU 1565C)
MatchKing-X™
Engineered for reliable expansion at midrange velocities, the MKX delivers match-grade accuracy in a true hunting bullet. With a high ballistic coefficient, it mirrors the performance of its MatchKing counterpart in flight, while providing the terminal performance hunters demand. From ringing steel to taking game, the MKX does not sacrifice precision for performance.
Offerings:
- 22 cal 77gr – 100 pack (SKU 9380), 500 pack (SKU 9380C)
Pro-Hunter®
All bullet shapes in this classification are flat base, and they include round nose (RN), semi-pointed (SMP), spitzer-pointed (SPT), flat nose (FN), and with a hollow point (HP/FN). A few bullets in this category have Sierra’s proprietary Power Jacket to enhance bullet expansion in game animals when fired from medium-velocity cartridges. All these bullets have medium to heavy weights in each caliber, and they are designed for a combination of penetration and expansion in medium and heavy game animals for their calibers.
Offering:
- 40 cal 200gr (optimized for 400 Legend) – 100 pack (SKU 3100)
For more information on the latest new products and offerings from Sierra Bullets, visit www.sierrabullets.com.
About Sierra Bullets
Founded in 1947 and headquartered in Sedalia, Missouri, Sierra Bullets has been dedicated to manufacturing one of the highest-quality, most accurate bullets in the world. From local and international shooting competitions to sport and hunting, Sierra offers best-in-class accuracy and precision that hunting and sport shooting enthusiasts have come to depend on. This performance is born from a proprietary manufacturing process that enables the achievement of the tightest tolerances in the industry. Sierra’s bullets are used for precision target shooting, hunting and defense purposes. In addition to a wide base of retailers, Sierra’s customers include distributors, law enforcement and industry OEMs. Sierra’s products have cultivated a significant consumer following recognized by its iconic “green box” packaging and include globally recognized brands such as Sierra® MatchKing®, Sierra® GameKing®, and Sierra® BlitzKing®. For more information, visit www.sierrabullets.com.
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