MARYVILLE, TN., (3/13/2026) – Smith & Wesson Brands, Inc. (NASDAQ Global Select: SWBI), a leader in firearm manufacturing and design, is proud to announce the addition of renowned World Champion shooter, firearms educator, and product developer, Lena Miculek, as its newest Brand Ambassador.
With a deep commitment to the shooting sports, Lena is not only celebrated for her impressive achievements but also for her ability to inspire others to explore the world of firearms ownership and training. Since winning her first world title in 2012 at just 17 years old, Lena has gone on to secure an impressive ten world titles, and countless other accolades, across a variety of shooting disciplines. These include competitions in rifle, shotgun, pistol caliber carbine, and multi-gun events, highlighting her versatility and skill as a shooter. Her accomplishments have made her a formidable competitor and positioned her as a leading expert in the firearms community.
Lena Miculek is a prominent figure in the industry, recognized for her impressive achievements in professional shooting as well as her unwavering dedication to empowering women through firearms education and ownership. Her journey from a young competitor to a world champion and educator showcases her passion for the sport and her commitment to cultivating a supportive community for all firearms owners, regardless of their experience level. Through product development, training instruction, and media outreach, Lena strives to educate and inspire a new generation of shooters, fostering confidence and a sense of responsibility in the journey of firearm proficiency, safety, and ownership.
“Beyond Lena’s professional achievements, we were especially drawn to a partnership because of her genuine passion for helping others. She has excelled in fostering a sense of community and comfort, particularly for those who are new to firearms ownership and the shooting sports. We look forward to collaborating with her to continue that mission. Our core value as a company is Empowering Americans – which goes beyond making great firearms. Lena aligns with us so well in bringing that value to life,” said Kyle Tengwall, Vice President, Marketing.
“Smith & Wesson has been part of my family for over 35 years, and carrying on the Miculek legacy means everything to me. We share a passion for the firearms owner, and I am grateful for the opportunity God has placed before me as we reshape the future of this industry together,” said Lena Miculek.
Smith & Wesson is proud to partner with Lena Miculek.
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