INMAN, S.C. – August 15, 2024 – TrueTimber, the world’s best-selling camo brand, continues to build on a long-standing partnership with American Honda Motor Co. as the Atera camouflage remains on the Pioneer 1000 series and is added to a variety of new all-terrain vehicles and side-by-side vehicles for 2024 and new 2025 models.
“We are thrilled to continue our partnership with Honda and bring our Atera camouflage to a wider range of their exceptional vehicles,” said Rusty Sellars, CEO of TrueTimber. “The addition of our camo pattern to the Foreman ATVs, Rancher ATVs and even more Pioneer series SXS vehicles further solidifies our commitment to providing customers with top-quality products that combine performance, style and functionality.”
TrueTimber’s Atera camouflage pattern has gained immense popularity among hunters and outdoor enthusiasts due to its exceptional performance in various terrains. The pattern’s intricate design and realistic color palette provide unmatched concealment, allowing users to blend seamlessly into their surroundings. By incorporating the Atera pattern into their vehicles, Honda ensures that customers can enjoy the benefits of TrueTimber’s industry-leading camo technology while exploring the great outdoors. The Atera camouflage is featured in the following product families:
FourTrax Foreman Rubicon ATV
Among the additions to Honda’s TrueTimber-equipped ATV lineup are the Foreman Rubicon DCT EPS, Foreman 4×4 EPS and Foreman 4×4. These versatile and rugged vehicles are designed to tackle any terrain with ease, making them the perfect choice for outdoor enthusiasts and professionals alike. With a range of features such as available electric power steering (EPS) and advanced suspension systems, these ATVs offer superior performance and comfort.
The Foreman Rubicon DCT EPS, priced at $10,799, is equipped with Honda’s innovative Dual Clutch Transmission (DCT) system, providing smooth and effortless gear shifts. The Foreman 4×4 EPS, priced at $9,399, and the Foreman 4×4, at $8,549, provide reliable performance and durability, ensuring they can withstand the toughest conditions.
FourTrax Rancher ATVs
The Rancher 4×4 and the Rancher 4×4 DCT IRS EPS join the lineup of ATVs featuring TrueTimber camo. These versatile and powerful ATVs are designed to tackle any terrain with ease gained from the independent rear suspension (IRS), making them the perfect choice for outdoor enthusiasts and professionals alike. With a price of $7,749 for the Rancher 4×4 and $9,499 for the Rancher 4×4 DCT IRS EPS, these vehicles offer exceptional value for the money.
Pioneer Side-by-Sides
The Pioneer side-by-side series now has an expanded line of vehicles featuring Atera camo, for a range of options to suit various needs and preferences. The Pioneer 520, priced at $11,099, provides a versatile and compact option for those seeking a nimble ride. For a more midsize option, the Pioneer 700 Forest and Pioneer 700-4 Forest, priced at $15,499 and $17,599 respectively, offer superior performance and durability.
TrueTimber’s Atera camouflage pattern is also featured on the Pioneer 1000 Forest, priced at $20,999, and the Pioneer 1000-5 Forest, priced at $22,399. These vehicles are designed to tackle the most challenging off-road conditions while ensuring the utmost in comfort and reliability. Additionally, the Pioneer 1000-6 Deluxe Crew, priced at $22,999, provides ample seating for a larger group, making it an ideal choice for outdoor adventures with family and friends.
TrueTimber and Honda’s dedicationto delivering exceptional products is evident in the attention to detail and quality craftsmanship displayed in each vehicle. With the Atera camouflage now available on a wider range of models, customers can enjoy the benefits of enhanced aesthetics and superior performance.
To learn more about the entire TrueTimber product line, and see all available gear and apparel, visit TrueTimber.com. Details about future product launches can be found on TrueTimber’s Facebook and Instagram pages.
About TrueTimber
Founded in 2005, TrueTimber is based in Inman, South Carolina and is the most realistic, performance-driven camouflage brand in the industry. TrueTimber offers a wide variety of clothing items and accessories, featuring a variety of distinct camo patterns that perfectly blend with their surroundings. The company spends countless hours researching, testing and seeking new technology to produce the most effective and lifelike camouflage patterns possible. TrueTimber products can be found in retailers across the United States and Canada, and it continues to be one of the fastest-growing camouflage companies in the world. For more information about TrueTimber, visit TrueTimber.com
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