Direct Action® has its roots in the special forces world, and we’re proud to be a part of it. For us, just as for SOF operators, it’s not just a job—it’s a lifestyle. This shared mindset drives everything we do, from designing gear to embracing the challenges of this unique way of life. A life built around mission focus, tackling challenges head-on, and sharing a sharp, sometimes unconventional sense of humor. Our designers live this life as well, which is why they understand what operators truly need. And while Direct Action® is all about crafting top-tier tactical gear, we also know how to have a little fun.
That’s why we’re excited to introduce our latest SWAGs collection—a line of hoodies, T-shirts, patches, and beanies designed for everyday wear. Whether you want to showcase your tactical roots or simply enjoy casual comfort with a touch of tactical style, this gear is designed to meet your expectations.
The SWAGs lineup includes:
Hoodies: Into the Dark, Sunset, Shaka
Long-sleeve shirts: Rope, No Loud!
T-shirts: ART NVG, Shaka, Sunset, Rope, Skeleton
Fan patches: Into the Dark, Shaka, Sunset, No Loud!
Winter beanie: Shaka Merino Beanie in two color variants
The hoodies are made from a cotton and polyester blend (65/35%), complemented with high-quality prints. Meanwhile, the T-shirts and long-sleeve shirts are made from 100% cotton with a weight of 180 g/m2. As for the winter cap, it’s entirely made of merino wool and available in two colors: black and ranger green. For patch collectors – three models from the SWAGs offer are woven in jacquard technology, while the fourth – Patch Shaka – is embroidered.
As always, we maintain our commitment to the highest standards of quality – all products in this series are manufactured in Europe.
Add some Direct Action® style to your everyday wardrobe and #GoLoud!
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