VIRGINIA BEACH, VA — JULY 2025 – GBRS Group is proud to announce the addition of William Phebus as Director of Business Development and Sales, bringing over 15 years of proven leadership, market insight, and high-impact execution to the team.
William joins GBRS Group after nearly six years as Director of Sales and Business Development at Sons of Liberty Gun Works, where he played a key role in the company’s explosive growth across the defense, law enforcement, and commercial sectors. His career also includes pivotal leadership positions at American Defense Mfg. and High-Speed Gear, Inc, where he consistently delivered measurable results in revenue generation, government contracting, and strategic partnerships.
A no-nonsense sales leader with a knack for critical thinking and a deep understanding of tactical markets, William has built a reputation on doing the hard things well—whether managing P&Ls, driving COGs efficiencies, or closing multi-million-dollar government and OEM deals.
His approach is direct: build strong relationships, deliver real solutions, and never stop improving.
“I’m not interested in doing what’s already been done,” William says. “I’m here to challenge the status quo, push GBRS into new markets, and do it with a team that’s not afraid to think differently and move fast.”
This move marks a new chapter for both GRBS Group and William as they continue to expand their influence in the tactical, defense, and training industries. Operating remotely out of Virginia Beach, William will focus on accelerating brand partnerships, scaling distribution, and developing long-term sales strategies to keep GBRS Group ahead of the curve.
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