Ashley Burgess Gall will take over the leadership role at the 22-year-old PR and marketing firm, while founder Laura Burgess will take on an advisory role.
Ashley Burgess Gall, President, LBM
Saint Augustine, Fla. (April 202) – Laura Burgess Marketing (LBM), public relations and marketing communications for the law enforcement, public safety, military, outdoor, shooting sports, hunting, boating, fishing, and forensic communities, is proud to announce the well-deserved promotion of Ashley Burgess Gall to President. Laura Burgess, founder of the company in 2003, will be taking the role of advisor, providing Gall with assistance during this transition phase.
Throughout her sixteen-year career with LBM, Gall has played a pivotal role in shaping the company’s strategic direction. She originally joined LBM to introduce social media as a key marketing tool for the industry but quickly expanded her expertise to encompass public relations, media strategy, brand positioning, and content development. Over the years, she has led comprehensive marketing campaigns, managed client communications, written for industry publications, and presented on PR and marketing strategies at industry-leading events such as the NAUMD Convention and SHOT Show. Her leadership, strategic vision, and deep understanding of the industry have been instrumental in LBM’s continued success.
“Ashley came aboard LBM just as the tide was incoming on social media. With her business school degree and several years working within the digital industry, she was an instant positive addition to the LBM team,” Burgess stated. “She has continued to demonstrate she is ready for this leadership role by assuming direct managerial relationships with all our clients, guiding their public relations and marketing projects. I cannot tell you how proud I am to have her take the reins of our family business and make it her own.”
“As I step into this new role, I am honored to carry forward the legacy that Laura has built,” said Gall. “LBM has always been about more than just marketing—it’s about building lasting relationships, amplifying our clients’ voices, and staying ahead of the curve in an ever-evolving industry. I look forward to continuing our tradition of excellence while bringing fresh ideas and strategies to the table.”
Over the next several months, the www.lauraburgess.com website will undergo updating to reflect the transition. Burgess will continue to work with Gall as she steps into her new role.
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