SIG NEXT: An Immersive Brand Experience & Products Launch Showcase

SIG NEXT: An Immersive Brand Experience & Products Launch Showcase

NEWINGTON, N.H., (June 3, 2024) – A commitment to innovation is more than simply designing new products and solving problems. Innovation is the unrelenting drive to do things differently, having the audacity to take an unconventional approach and leading with a fierce desire to forge a new path. 

SIG SAUER is proud to present SIG NEXT, an industry first immersive product and brand experience unveiling the highly anticipated 2024 product offerings from SIG SAUER in pistols, rifles, optics and ammunition.  SIG NEXT presents attendees with the rare opportunity to be the very first to experience new products, go behind the scenes, and on the range with SIG developers, engineers, ambassadors, and experts.

“SIG NEXT is the hallmark of innovation and advancements in products and technology; it will unquestionably be the ultimate showcase for content creators, influencers, and industry to experience the future of SIG, with SIG, at SIG,” said Tom Taylor, Chief Marketing Officer and Executive Vice President, Commercial Sales.  “While the genesis of SIG NEXT was the platform for our product launches, we are hosting a complete experience and will give attendees unprecedented access to our products and inside our factories to see how we are using the very latest in automation and robotics to achieve unprecedented levels of innovation, quality, and precision.”

SIG NEXT will take off on Monday, June 24 – Wednesday, June 26, 2024 across various SIG SAUER New Hampshire locations including the SIG SAUER Academy, SIG Experience Center, the recently completed SIG SAUER Next-Gen Manufacturing Center, and the SIG SAUER Worldwide Corporate Headquarters. 

The inaugural SIG NEXT event is invitation only, and SIG fans and followers are being given unprecedented access to join the event through the SIG SAUER social media channels @sigsauerinc. Experience SIG NEXT and the future of SIG along-side our guests to learn what’s new from SIG and why SIG is the global leader in small arms innovation.

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